Friends for Life: Unleashing New Possibilities
We’re excited to introduce 178 new products to TRIXIE’s Pet Specialty Line — available exclusively to independent pet retailers. That brings the line to over 300 SKUs strong, all thoughtfully developed to help your store stand out and grow.
These products won’t be found at mass-market giants. That means no channel conflict — just curated products designed to support your store’s identity and success.
We Are Hitting the Road!
TRIXIE is growing—and so is our support for independent retailers like you . We’re expanding our U.S. sales team to offer more personalized, in-store service than ever before.
Our first stop is the Northeast region, placing dedicated representatives in key areas to help support your store’s growth, product knowledge, and merchandising. What local support looks like:
- In-person visits & consultations
- Product training for your staff
- Merchandising tips and seasonal guidance
- Tailored recommendations based on your store’s unique needs
Because when we say we’re committed to independent pet retail, we mean it—in person, in your aisle, and always just a phone call away.
We will continue to actively build our sales presence across the country to ensure that every TRIXIE partner receives the support they deserve.
New Drop-Ship Program: More Flexibility, Less Hassle
We’re proud to introduce our new Drop-Ship Program — a smarter way for independent retailers to access our Pet Specialty Line with more flexibility and fewer inventory headaches.
Benefits Include:
- Direct Orders - Order straight from TRIXIE — no third-party coordination
- Faster Fulfillment - Improve delivery timelines and restock with ease
- Test & Expand with Confidence - Try new SKUs without committing to large upfront quantities
Whether you’re launching a new category or simply restocking your top sellers, the drop-ship model empowers you to serve your customers better — without overloading your shelves.
Your Store. Your Edge. Our Commitment.
This expanded catalog is more than a product list — it’s a toolkit for your continued success. We hope it inspires you to try something new, stock something bold, and connect with your community in even more meaningful ways.
Let’s keep making more Friends for Life — together.
Ready to Connect?
Want to meet your local rep, request a store visit, or download the TRIXIE Pet Specialty catalog?
Introducing our new Pet Specialty Products
What’s New for Dogs
- Two Collar & Leash Collections - From classic earth tones to modern urban styling, our new collar and leash lines offer something for every dog and every human - durable, comfortable, and designed to turn heads.
- Tough Chew Toys – Durability meets enrichment with our new line of chew toys for heavy gnawers and high-energy pups. Featuring reinforced textures and materials, these toys are built to last—and built to entertain.
- Dental Chew Toys – Make playtime part of the dental routine. These new toys help reduce plaque and tartar while keeping dogs entertained.
- Mini Snack Bags – Perfect for walks or training sessions, these clip-on treat pouches are lightweight, washable, and easy to access on the go.
- Small Dog Toys – Little dogs deserve big fun. These petite plush and rubber toys cater to small breeds with just the right size, squeak, and softness.
Expanding the Fan Favorites
We’re growing the product lines that have already become customer favorites in your stores:
- Lick Mats & Snack Balls – New shapes, textures, and sizes to meet every pet’s enrichment needs.
- Enrichment Toys – More puzzles, challenges, and sensory play to keep dogs engaged and happy.
- BeEco Plush Toys – Our sustainable toy line made from recycled materials gets fresh new designs.
What’s New for Cats
Catnip, Silvervine & Valerian Products -
We’re excited to introduce a new herbal enrichment collection for cats that includes:
- Catnip & Silvervine Sprays
- Catnip Bubbles
- Catnip Toys & Pillows
- Silvervine Sticks & Licking Balls
These sensory products stimulate playful behavior and promote well-being—plus, they’re just plain fun.
Expanding the Fan Favorites
We’re growing the product lines that have already become customer favorites in your stores:
- Enrichment Toys – More puzzles, challenges, and sensory play to keep cats engaged and happy.
- Small Cat Toys – More variety, more textures, and more irresistible little finds for feline foragers.
A New Pet Care Line for All Creatures
We’ve also expanded beyond toys and enrichment to introduce a complete Pet Care Line that supports grooming, wellness, and fi rst aid across all pet types.
- Bitter Bandages - Self-adhering, anti-lick
- Ear, Eye & Teeth Wipes - Gentle daily cleaning
- Toothpaste & Brushes - Pet-safe dental care
- Tick Removers - Fast, effective, and safe
- Nursing Bottles - For infant dogs, cats, and small animals
Whether it's everyday hygiene or emergency needs, these products help position your store as a go-to resource for whole-animal care.
About TRIXIE
Since 1974, TRIXIE has been passionate about animals. Our focus has been the harmonious coexistence between humans and pets. Whether covered in fur or feathers, warm or cold-blooded, TRIXIE is committed to strengthening the bond between pet parents and their little buddies. TRIXIE has created a range of products to make your pets Friends for Life!
